Established in 2005, PT Asia Pancing Indonesia stands as a premier trading company specializing in the distribution and retail of high-quality fishing equipment.

The company was born from the profound passion of founder Johan Wijaya Jie, who transformed his deep personal hobby, developed since 2005, into a dedicated enterprise. Headquartered in North Jakarta, we are committed to serving the entire Indonesian market, providing a comprehensive range of gear suitable for needs from commercial ventures to professional-level hobbies. To ensure exceptional quality and variety, a majority of our accessories are meticulously sourced and imported from key international hubs across China, Vietnam, Taiwan, Thailand, Korea, Japan, and Australia.

Our vision is clear: to be the leading provider of high-quality fishing gear, while simultaneously building the largest fishing community in Asia. We believe that Hook Bonds Community Power Asia. This mission drives us to unite anglers across the continent, not just through trade, but by fostering genuine Togetherness and Fun. We consistently uphold this commitment by hosting premier events that promote Unity and Sportsmanship, ensuring that every product we sell and every event we host contributes to the strength of the Asian fishing community.